Michael Schmidt’s projects are based on the core belief that design is a strategically important element in the successful market positioning of a brand.
“I don’t merely see design as a random product: I need to completely understand a specific market and the target segment’s wishes and requirements behind a product, in order to be able to create my own individual version and interpretation. Our clients’ brands are complex personalities – during the course of a project we work intensively together to understand the DNA behind them. I am a strong believer in multidisciplinary project teams – for this reason I work with partners who help me to turn innovative ideas into marketable solutions.”