We create products that bring brand identity to life and position companies sustainably in the market. With over 75 international design awards, our product design stands for innovation, outstanding user experience, and strategic market success.
Our holistic 360° design approach combines deep user understanding and market expertise with technical know-how to create products with character and high recognition value. This results in products that not only excel functionally but also tell stories and fascinate people.
Design that inspires people, strengthens brands, and creates lasting value – for over 25 years

For 15 years, the iCon bathroom series has been setting new standards in bathroom design. It represents a well-thought-out, timelessly modern design that takes the room itself as the starting point for creation. Versatility and individuality define the concept, allowing it to adapt to various spatial concepts and personal style preferences.

Timelessly Modern Design That Inspires

Michael Schmidt from code2design created the iCon bathroom series with the vision of offering diverse design possibilities for individual and functional bathrooms. “The design challenge in 2010 was both demanding and exciting: to develop a popular bathroom series with rectangular washbasins for the mid-range segment. Our central idea was to create a balanced collection that would enable a homely and personalized bathroom setup. We firmly believe that design should inspire people to find their unique interior style.”

Comfort, Versatility, and Individuality in the Bathroom

The core idea behind the development of iCon was versatility and individuality in the arrangement of washbasins and furniture elements within the space. iCon was consistently designed from a spatial perspective towards the product, following a holistic design approach. The result is an exceptionally versatile bathroom range featuring a wide selection of washbasins and a modular furniture program with numerous decors and lacquered surfaces—at the time, a groundbreaking innovation in this price segment. A bathroom collection that reflects personal style and flexibly adapts to different needs.

Guest Bathroom Series IconXS – Efficiency in a Compact Form

The concept is carried forward seamlessly with the guest bathroom series IconXS. With reduced dimensions, a clear design language, and efficient space utilization, it enables high-quality bathroom design even in the smallest of spaces. The series offers versatile wash area solutions that create a harmonious atmosphere even in compact layouts.

iCon by Geberit stands for a balance of clarity, versatility, and timeless aesthetics – a bestseller for 15 years.

In our experience, a systematic, holistic and user-centered innovation and design process is the key to success in the product development cycle, resulting in the creation of innovative products for a company and establishing sustainable product and market leadership for a brand. In our process of 7 steps, questions are asked that are directed towards the future and thus identify so-called innovation fields. When these fields of innovation are illuminated through the eyes of the target groups, we find the product ideas that the market really needs.

The products shown from Franz Schneider Brakel – or FSB for short – are a clear example of how Michael Schmidt, together with a team from FSB, leveraged this process to create the first product innovations.

It takes an agile, interdisciplinary team of individuals not only to create visions and ideas for new products or services, but also to drive them to series production. The FSB innovation team incorporates experts from all of the disciplines that are required for product creation – from design, marketing and product management, right up to development and sales.  

FSB CEO Jochen Bauer (from 2016 – 2022) says: “The innovation workshops with Michael Schmidt have significantly broadened my and our perspective on innovation, product development and design. The structured approach enabled FSB not only to identify market and brand-relevant areas of innovation, but also to critically analyze the existing range of services.

He continues: “The results from the workshops were extremely enriching and created enormous added value for our company. The structured and systematic approach has helped to ensure that innovative ideas are not just seen as random ideas, but as the result of a clear, learnable process. Furthermore, I am convinced that these innovation workshops will change the innovation culture at FSB in the long term.”

Translated with DeepL.com (free version)

Please feel free to request an individual appointment for further explanation of our methodology including details of all relevant process stages. 

The briefing was short and concise: “To design an integrated SATTLER luminaire series from just a few basic components that would inspire a wide variety of users”. The result is a modular system that can be designed from individual luminaires to branched, biomorphic structures. The core elements of AVVENI are the extremely light and flat luminaire head and the magnetic ball connector, which is based on a human shoulder joint.

Avveni was designed as a completely modular system right from the beginning – both in terms of lighting technology as well as modular, spatial extendability. Ulrich Sattler, creative head and owner of SATTLER, had the following to say about the collaboration with C2D: “Michael Schmidt and his team immediately understood the Sattler company philosophy and remained focused throughout the entire development process on what would work best for us.”

The result: a sophisticated modular system with easily combinable elements, which are geared to the individual needs of the users. Installing and mounting the elements is fast, intuitive and tool-free – in a cabinet body or in a designed aluminum frame system. Everything fits together perfectly – and a new connector system developed by Häfele ensures a personalized cabinet interior in no time at all.

“Only a designer who clearly recognizes the wishes and needs of customers and target groups, questions the traditional and has a feel for new developments and trends, can design successful products.” (Quote: Michael Schmidt)