„Our holistic 360-degree approach to design projects enables us to tap into the emotional value that makes a product exceptional and successful.” Michael Schmidt
We are drawn to appealing products and charismatic objects in the same way that we enjoy the company of interesting, fascinating people. This elusive quality is what makes objects desirable, it is essential to the success of a product and for strengthening a brand.
What´s the secret behind such products and product systems? At code2design, we have spent many years developing and refining our design process with the aim of creating this special quality. We firmly believe that a holistic approach with a 360-degree view of design projects is the only way to tap into the emotional value motivating future decisions to purchase and makes a product exceptional and successful.
Perfect functionality and intuitive use form the natural starting point for our designs, with a multitude of other perspectives also flowing into the process. In this way we create design solutions that actively engage our product users and admirers for far longer, designs that awaken emotions and leave space for individual interpretation. Products that are expressive, yet maintain their depth and their multifaceted fascination. Products that build brand strategy with an aesthetic appearance encompassing a wealth of significance: form follows content.