Michael Schmidt

code2design

About us

Michael Schmidt and code2design are an interdisciplinary design studio for product development and design. Our holistic design approach enables us to design and develop innovative products with personality. Products that tell a story. This is how brand identity is created. For more than 20 years.

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Holistic Design

An ultralight, modular lighting collection Avveni with an innovative ball joint for Sattler Lighting.

Holistic Design

Avveni was designed as a completely modular system right from the beginning – both in terms of lighting technology as well as modular, spatial extendability. Ulrich Sattler, creative head and owner of SATTLER, had the following to say about the collaboration with C2D: “Michael Schmidt and his team immediately understood the Sattler company philosophy and remained focused throughout the entire development process on what would work best for us.”

“Avveni should bear all the hallmarks of a Sattler product: innovative, clear, scalable and technical with a high-quality finish and precise, formal surfaces and transitions. Attention to detail must be visible in every aspect of the product.” (Quote: Michael Schmidt)

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Serial Unique Items

The magical aura of the unique.

Serial Unique Items

HANDMADE for Falper: poetic, incomparable and made from sustainable materials. What makes a product unique? What defines New Premium? It is questions such as these that shaped our work throughout the design process for Handmade for Falper. We firmly believe that consumers are looking for real, authentic products with a hint of handmade charm – and they must be sustainable. For these reasons, the Handmade collection is made of Cristalplant®biobased, an ecological solid surface material.

Our key to success is to merge craftsmanship with successful design, to base understandings of processes and functions on inspired shapes and design ideas that emphasize sustainability and quality.

“For me, design is more than the pure design of a product. I have to understand the story of a product, the motivations and the secret desires behind the product to find my own version and interpretation. Then there are the personalities of our customers, whom we get to know in intensive dialogue, and of course the DNA of a brand. When designing, I draw my inspiration from nature and archetypes.” (Quote: Michael Schmidt)

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Corporate Industrial Design

Adding value with industrial design.

Corporate Industrial Design

A valuable tool – corporate industrial design makes the outstanding German engineering skills of SICK visible and tangible.

SICK is one of the leading sensor specialists in Germany and the market leader in gas flow measurement sensor technology. Devices such as the new FLOWSIC 600-XT set the standard in their field; they have to comply with the very highest of safety standards whilst delivering precise measurements and also being able to withstand explosions. The products are used under extreme conditions both on and offshore, as well as on oil platforms and in transcontinental long-distance gas pipelines.

SICK was attracted by the strategic approach used by Michael Schmidt and his design team: both companies see the design of industrial goods as a valuable way of showcasing excellent German engineering. The new ultrasound natural gas meter is specifically designed to be robust and reliable whilst delivering precise measurements. According to Thomas Horst, Head of Product Management at SICK Engineering GmbH, “These product strengths are perfectly highlighted by the unique and clear design of the product”.

One of the first products from SICK AG to incorporate the new corporate industrial design was the FLOWSIC500, the world’s first ultrasound compact gas flow meter for natural gas distribution. Together with SICK, code2design drew up a comprehensive industrial design style guide on the basis of the long-term company and brand strategy, using detailed examples to illustrate how industrial design can communicate and carry brand and product values on the basis of the SICK core corporate values – innovation, independence and leadership, making a decisive contribution to strengthening brand identity in the long term.

“C2D combines creative inventiveness with technical innovation drive. Our designs tell  stories by the use of form and convince with functional added value. This qualifies us for the competence field industrial design.” (Quote: Michael Schmidt)

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Design + Engineering

Häfele Dresscode – designed according to the motto: Simplicity is the combination of many clever ideas.

Design + Engineering

DRESSCODE is the name of the new cabinet shelving system from Häfele, with completely tool-free assembly for tidier, better organised storage space. This is a modular system with clear, consistent design and maximum flexibility – easy and quick to configure thanks to tool-free installation.

Keep everything as simple and clear as possible: this was the key for the development and design of Häfele Easy Storage. The resulting ingenious modular system features easily combinable elements, which are geared to the individual needs of users. The assembly and installation of the elements can be performed quickly, intuitively and without need for tools. Everything fits together perfectly, whilst a newly-developed connector system creates stability inside the cabinet in just a few simple steps. In this project, C2D brings not only its expertise in design, but also its engineering know-how in the series implementation.The manufacturing costs should be kept as adequate as possible in order to win a wide range of customers worldwide.

 

The result: a sophisticated modular system with easily combinable elements, which are geared to the individual needs of the users. Installing and mounting the elements is fast, intuitive and tool-free – in a cabinet body or in a designed aluminum frame system. Everything fits together perfectly – and a new connector system developed by Häfele ensures a personalized cabinet interior in no time at all.

“Only a designer who clearly recognizes the wishes and needs of customers and target groups, questions the traditional and has a feel for new developments and trends, can design successful products.” (Quote: Michael Schmidt)

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Future Research

Molecular assembly: Fraunhofer IAO and code2design examine future work systems.

Future Research

How can production work for people be both attractive and productive?How can work systems be designed flexibly and with a focus on the user?

As part of the „Future Work Lab“ research project funded by the BMBF, the Fraunhofer Institute for Industrial Engineering IAO is working with partners from industrial companies and technology suppliers to examine what the future of work in the context of digitization (Industrie 4.0) will look like. Against the background of rising volatilities, uncertainties and complexities on the one hand, and new expectations of the work of future employee generations on the other, companies are faced with the challenge of implementing flexible, modular and at the same time attractive, healthy and productive worksystems.

In cooperation with the design studio code2design and the companies aucobo, Ambright, Elabo and HoloLight, the Fraunhofer IAO is examining what such a work system can look like in its innovation laboratory »Future Work Lab« as an example of a future assembly workstation as part of the molecular production system.

All modules of the production system can be assembled in a very short time to the necessary layout configuration. So common mounting systems such as row and flow assemblies or U-lines, but also decentralized individual workstations can be realized. In addition to the versatility of the production system, the working assembly, its requirements and expectations are the focus of the assembly workplace.

The design of the technologies is closely geared to the daily and situation-dependent needs and thus enables an optimal user experience: For example, the lighting situation, seating or stabling options, assistance functions and the air conditioning of the workspace can be individually adjusted. The language assistant allows the user to control the workplace as well as to navigate the digital assistance system. In this way, the molecular production system enables productive, healthy, learning-friendly and attractive work.

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Trend Analysis + Corporate Branding

C2D as a partner in the development of brand strategies and innovation processes.

Trend Analysis + Corporate Branding

Our team approaches the development of corporate brand strategies and innovation process in the same way as we would work on a specific design project: brands and products are evaluated in terms of relevant markets, target groups, design, technology, materials and current trends.

C2D accompanies the branding process by making our customer’s product portfolio ready for the future, in order to sustainably strengthen their brand awareness internationally. This service is an essential part of our competences and  shapes our entrepreneurial mindset. Our consultancy process delivers concrete results in clearly-defined steps, we are success-oriented and driven by action. The success proves us right if we look at the success stories that we have written together with our clients.

An example of this is the collaboration between C2D and the Italian furniture label Bross. Against the background of an even stronger international orientation of the brand, C2D was commissioned to develop an expansion strategy for international markets and convert it into products.

Since 2013, four chair collections and a side table have been created in this strategic collaboration, which have significantly increased the reputation and sales success of Bross in international competition.

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