Michael Schmidt



Premium Packaging mehr

The cell phone business is growing increasingly in the field of mobile services. Service provider Base is following this trend by combining their SIM cards with a welcome package, comprised of an instruction manual (CD) and a gift. The aim of this design project was to create a premium package, underlining brand value and conveying the BASE image as a modern ”community”. We gave the design a high-quality, modern look and feel, and also created a new purpose for the packaging: BASE customers should find it so attractive that they choose to reuse it, thereby prolonging contact with the brand and providing a longer-term vehicle for brand communication and brand identification.