Michael Schmidt



Corporate Industrial Design mehr

Purchase decisions are all about emotions, which is why Columbus, a Swabian manufacturer of cleaning machines, decided to redesign an entire range of products. Emotion, power and vitality are the new design flavours.

The challenge to store as much water as possible in the limited space of a cleaning machine was met by integrating a tank in tank solution, and to make sure consumers will retain their enthusiasm for cleaning with the appliance, code.2.design focused particularly on ergonomics, adding for example an adjustable seat designed for more leg room.